You Own the Network.
The Trade Exchange is your branded business network and transaction platform. Its policies determine who can join, how credit is approved and which fees apply.
How the Business Works
Own the Trade Exchange.Issue Credit. Earn From Transactions.
A Trade Exchange is a private business network where members buy and sell using trade credit and can convert trade credit to cash. You own the platform that operates the network. Businesses join, you approve accounts and credit, members trade with one another, and your exchange earns from the commercial activity it processes.
01Owned Platform02Member Network03Trade-Credit Controls04Fee Revenue
The complete operating cycle
Five Events Power Every Transaction.
01You own the Trade ExchangeYour platform, brand, policies and network.→
02Businesses join the networkBuyers, sellers and suppliers open accounts.→
03You approve trade creditApproved members receive purchasing capacity.→
04Members buy and sellCredit moves from one member to another.→
05Your exchange earnsPublished fees apply as activity is processed.✓
Members gain another way to buy and sell.You own the platform processing the activity and applying the fees.
01 / Ownership · Members · Revenue
One Platform. Three Sources of Value.
You own the network. Members create commercial activity. The exchange earns from the activity processed through its platform.
Members Create the Trade.
Businesses bring products and services into the network. Buyers spend approved trade credit; sellers earn it and use it for other purchases or convert it into cash.
Your Exchange Earns.
The platform records account activity and applies the membership, transaction or facilitation fees established by your exchange.
02 / One transaction from beginning to end
See Exactly How Trade Credit Moves.
A business receives $1 million in approved trade credit, pays a participating advertising agency, and generates fee revenue for the exchange.
Illustrative transaction$1,000,000
- 01A business needs $1 million in advertising.
The company joins the exchange and applies for the required trade-credit capacity.
- 02The exchange approves the account and credit.
The owner applies the exchange’s qualification, issuance, permission and transaction rules.
- 03The buyer purchases from a participating agency.
The advertising agency agrees to provide the campaign and accept $1 million in trade credit under the transaction structure.
- 04The seller receives the trade credit.
The platform records the buyer’s payment and credits the advertising agency’s exchange account.
- 05The seller spends the credit again.
The agency can use its balance to buy available travel, property services, equipment, professional services or other member offerings.
- 06The exchange earns from the activity.
In this illustration, the published fee rule charges the buyer 5% in cash when the purchase clears. The seller receives the full $1 million in trade credit, and the exchange records $50,000 in cash fee revenue.
The buyer receives purchasing capacity.
The exchange approves credit that the buyer uses to pay participating sellers. The issued balance remains governed by the buyer's credit terms.
The seller earns value from a completed sale.
The seller can spend its earned balance on products and services available from other members or convert the earned credit into cash.
Cash can be withdrawn worldwide.
After earned trade credit is converted, the cash can be withdrawn to any bank account anywhere in the world.
Why Members Accept Trade Credit
They Can Use It to BuyWhat Their Businesses Needand Can Convert It to Cash and Withdraw Itto Any Bank Account.
A business accepts trade credit because it can spend that credit with other members instead of using cash for every participating purchase. Each useful supplier increases the purchasing possibilities available to the network.
Members bring real products and services.
The network is supported by the inventory, expertise, property, equipment, advertising, production and capacity participating businesses make available.
One sale creates purchasing power for another purchase.
A seller earns trade credit from a transaction and can use it to obtain participating goods and services from other members.
A stronger network makes the credit more useful.
More relevant suppliers, buyers and transaction opportunities give members more ways to earn and spend within the exchange.
Earned trade credit can be converted into cash.
Members can convert the trade credit they earn into cash and withdraw the money to any bank account anywhere in the world.
TRADE CREDIT connects every approved member
Advertising
Real Estate
Equipment
Professional Services
Travel & Hotels
Inventory
04 / How the owner earns
Members Transact. Your Exchange Earns.
You own the platform processing member activity. When an approved transaction is completed, the exchange applies the fee established by its rules.
The basic relationship is direct: more active members can create more buying and selling opportunities; more completed transaction volume can create more fee revenue.
Transaction volume × applicable fee rate = exchange fee revenue
Membership and account feesPaid by members when the event defined in the membership plan occurs.
Transaction feesPaid by the buyer, seller or both when a purchase is processed, as stated in the fee schedule.
Facilitation and management feesPaid by the served party when the exchange arranges or executes an agreed commercial service.
Illustration 01$5 million transaction
$250,000Illustrative fee at 5%Illustration 02$100 million transaction
$5 millionIllustrative fee at 5%Illustration 03$1 billion transaction
$50 millionIllustrative fee at 5%What creates growthMore useful members + more completed trades
More volumeThe same system can process progressively larger activity.Fee terms are defined before a transaction. The exchange's published schedule states who is charged, when the charge occurs, whether it is paid in cash or trade credit, and how the collected revenue is allocated.
05 / Who does what
Four Roles. No Confusion About Responsibility.
Countertrade supplies the infrastructure. You own and direct the exchange. Members create commercial activity. The platform records and processes it.
Countertrade
Builds and supports the operating infrastructure.
- Configures the branded Trade Exchange platform
- Provides the marketplace, ledger, dashboards and administrative environment
- Provides implementation resources, training and operating systems
You—the Owner
Owns the exchange and controls its commercial direction.
- Own the exchange brand, platform and approved territory
- Set or approve membership, credit and transaction policies
- Approve accounts, permissions and credit within applicable rules
Member Businesses
Create the buying, selling and supply activity.
- Offer products, services, inventory and commercial capacity
- Purchase from other approved members using trade credit
- Earn trade credit from sales, spend it or convert it into cash
The Platform
Records, processes and reports authorized activity.
- Maintains member accounts, balances and permissions
- Records approved credit issuance and transactions
- Applies published fee rules and gives the owner audit visibility
You choose how the exchange is operated.
Under the owner-operated model, you lead daily operations using the platform, training and resources. Under Done-for-You Management, Countertrade performs the agreed operating, acquisition and transaction-support functions for you.
06 / How you become the owner
From Application to a Live Trade Exchange.
Once the business model is clear, the ownership process is simple: select the opportunity, secure it, receive the infrastructure, establish the network and begin approved operations.
Apply
Select your preferred market and submit the ownership application.
Select
Choose the license tier and owner-operated or managed operating model.
Acquire
Complete the applicable ownership agreement and investment.
Receive
Your branded platform, marketplace, dashboards and operating systems are configured and delivered.
Activate
Build the required member network, approve accounts and begin transactions under the operating rules.
07 / Business and Project Financing
One Exchange. Many Commercial Applications.
The same mechanism can support many commercial purchases whenever a participating seller agrees to accept trade credit under the transaction terms.
Finance Property Projects
Hotels, apartment buildings, commercial properties, construction and participating project suppliers.
Acquire Companies
Seller consideration, integration requirements, participating vendors and post-acquisition expansion.
Purchase Inventory & Equipment
Raw materials, production runs, commercial equipment and supplier capacity.
Fund Advertising
Media buying, customer acquisition, market entry and large promotional programmes.
Enter New Markets
Regional operations, international infrastructure and participating local suppliers.
Structure International Transactions
Imports, exports, procurement, supply chains and approved commercial counterparties.
Settle Participating Business Obligations
Supplier balances and commercial obligations where recipients agree to the exchange structure.
Process Larger Transaction Volume
More members, suppliers and completed transactions can expand the activity processed through the same platform.
Trade Exchange Ownership
You ownBusinesses joinYou approve creditMembers tradeYour exchange earns
Own the Platform That Operates the Entire System.
Choose your Trade Exchange license, select how you want it operated and begin the ownership application for your preferred market.